Sheron Cheung
An entire suite of imagery/icons created using basic shapes, interlaced with textures from cloth and paper. Traditional Christmas colours were used to immediately give context. The simple branding gives the season a fresh, modern look. The trailer and consequent media for the campaign, is a contrast, where we leaned into the warm comforts of home. This juxtaposition worked towards the messaging of ‘Christmas is where you are’, whilst also marketing a fully digital experience online.